Business Strategy

Creating a Business strategy is about determining where you want to be and then putting things in place to make it happen.

A good business strategy will involve setting your company’s vision and mission statement. From these two key statements you will then need to draw up some goals or objectives. This can often be quite hard and there are lots of schools of thought about them.

Personally I prefer to think in terms of short, medium and long term goals. This probably means this year, the next three years and “after that”.


When developing your strategy, do not do the detailed planning. Creating your business plan is work that comes after. Strategic thinking is therefore just that. It is about thinking about the future, what you and your business needs and also what you can achieve given the circumstances.

If you would like help with doing some strategic thinking in your business call or email for a free chat through what we can do.